Marketing operations and automation
Every lead captured, followed up and traced to the spend that produced it.
Most businesses lose leads in the gap between an ad, a form and a salesperson's phone. We build the marketing infrastructure underneath your campaigns. Every enquiry lands in the CRM within seconds, nurture journeys run on their own, leads are scored so sales calls the right people first, and reports show which channels actually produce customers.
What we set up
Lead capture into the CRM
Website forms, landing pages, Google Ads and Meta lead forms, live chat and WhatsApp, all creating CRM records with their source, campaign and consent captured.
Paid ads automation
Ad leads flow into the CRM instantly, and closed deals and qualified leads are reported back to Google and Meta as offline conversions, so the ad platforms optimise for buyers rather than form-fillers.
Email and WhatsApp journeys
Welcome, nurture and re-engagement journeys triggered by what a lead does, in Zoho Campaigns, HubSpot, Mailchimp or WhatsApp Business, with consent and unsubscribe handled properly.
Lead scoring
Rules that rank leads by fit (who they are) and engagement (what they've done), agreed with sales so the score means something.
AI chatbots
Website and WhatsApp chatbots that answer common questions, qualify enquiries and hand serious leads to your team. See AI and automation
Attribution and analytics
UTM discipline, Google Analytics and CRM reporting that connect first touch, last touch and revenue, so budget decisions rest on evidence.
How it runs
- Map the funnel: channels, forms, tools, and where leads fall through.
- Fix tracking: pixels, UTMs, consent and CRM fields, so the data can be trusted.
- Connect and automate: lead capture, routing, journeys and scoring switched on together.
- Report and improve: a monthly review of cost per lead and revenue by source.
How MarkOps fits with our other services
- Digital marketing runs the campaigns, SEO and content; MarkOps is the plumbing that makes them measurable.
- Revenue operations aligns marketing with sales and success around one forecast.
- Zoho CRM is where most of our MarkOps work lands.
Frequently asked questions
[1]Do you manage the ad budget?
We can plan and manage campaigns through our digital marketing service. Ad spend is billed by Google or Meta directly to your account, so you always own it.
[2]Which tools do you work with?
Zoho CRM, Zoho Campaigns, Zoho Forms and SalesIQ, HubSpot, Mailchimp, Google Ads, Meta Ads, WhatsApp Business and Google Analytics, plus integration tools such as Zapier where they help.
[3]How do you handle consent and privacy?
We capture consent at the point of collection, record it on the CRM record, honour unsubscribes across tools, and keep data collection to what you actually use. India's Digital Personal Data Protection Rules are being phased in, with most obligations applying from May 2027, and we build with them in mind.
[4]How soon will we see results?
Lead capture and routing improve as soon as they're switched on. Attribution and scoring get more useful as data builds up over the following months.
Let's build something that works.
Tell us what you're trying to fix. The first consultation is free.